Chief Marketer Staff

• Agencies

  Pug to Star as New Face for Alpo

  It’s a face only a pet lover can appreciate.

• Dunkin Donuts Creates Customer Engagement Post

  Dunkin’ Donuts has named Cynthia Ashworth to the newly created position of vice president of consumer engagement

• News Briefs

  STEVE & BARRY’S: is closing 103 locations following its takeover last month by BHY Holdings LHC, an affiliate of investment firms Bay Harbour Management and York Capital Management

• Acxiom Acquires Alvion DM Technology Unit

  Acxiom has acquired the direct marketing technology unit of Alvion, a Cape Coral, FL Web applications developer.

• EU Said to Probe Google-Yahoo Ad Deal

  European regulators have confirmed that they are investigating the online advertising deal brokered between Google and Yahoo, following similar moves by the US Department of Justice, according to wire service reports.

• Mailers Need New Growth Areas, Asserts PMG

  Postmaster General John E. Potter called on the mailing industry to seek new sources of growth in the midst of severe economic times coupled with a steady decline in mail use.

• Lyris Net Loss Narrows Slightly

  Lyris Inc., posted a net loss of $2 million for the fourth quarter, compared to a net loss of $2.1 million in the prior year.

• Special Report: Play Again

  Online games used in promotions can range from the very simple to the most elaborate

• Listline e-Newsletter 9/17

  Aggressive List Management offers a 2-million name list that identifies individuals with such interests as bicycling, golf, running, jogging, tennis and skiing

• Agencies

  McDonald’s Celebrates Latin Grammy Awards with Sweeps, Events

  McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes