Chief Marketer Staff

• Disney Revamps Site to Engage With Consumers

  (Promo) The Magic Kingdom spent the summer rebuilding its online castle gate, Disney.com

• E-mail Helps MassMutual Drive Broker Awareness

  MassMutual’s Retirement Services division is using e-mail newsletters to drive awareness of the company’s products, both with brokers and investors

• Second Life? This One is Enough, Thanks

  Burger King’s recent Neopets kids’ meal promotion encourages kids to join in the toy maker’s online virtual world. But do children really understand what that means?

• New Site Encourages Shopping With Friends

  TurnTo hopes to improve on the online shopping recommendation model by offering users reviews only from people they know

• Agencies

  Green Mountain Acquires Tully’s for $40.3 Million

  Green Mountain Coffee Roasters, Inc. has acquired the Tully’s coffee brand and wholesale business from Tully’s Coffee Corp.

• SeLoger.com Purchases Agorabiz.com

  SeLoger.com, a French online real estate services company, has acquired AgoraBiz.com. Terms were not disclosed.

• MyWebGrocer Acquires Buy4Now

  MyWebGrocer has acquired the U.S. operations of Buy4Now, an online marketing services provider for grocery retailers

• Mobile Ads to Grow to $4 Billion: Frost and Sullivan

  For mobile advertising gain a foothold, it needs to overcome the annoyance factor and the perception of unsolicited content, according to Frost and Sullivan.

• Agencies

  Letters to the Editor

  A letter in response to Loose Cannon: Have I Got A Candidate For You!

• RedPeg Marketing Names Martin Codd as Head of Production

  RedPeg Marketing has hired Martin Codd to lead its production department