Chief Marketer Staff, Author at Chief Marketer

Opinions Diverge on Best Sports Spend: SBJ Conference

The issue of what represents the best buy in sports marketing elicited diverse points of view at a New York City sports sponsorship conference this week

Agencies

Retail Sales to be at Weakest Since 1991: Report

It may come as little surprise, but analysts are predicting a rather grim outlook for retail sales this holiday season

Superfly Buys Commerce Planet Units for $7 Million

Commerce Planet Inc. will sell its Legacy Media and , Consumer Loyalty Group, LLC subsidiaries to Superfly Advertising Inc. for $7 million in cash and stock.

Harry & David Losses Mount

Harry & David Holdings Inc. posted a net loss of $24.4 million for the fourth quarter, compared to a net loss of $7.8 million in the prior year.

FedEx Income Drops 22%

FedEx Corp. posted net income of $384 million for the first quarter, a 22% decrease from $494 million in the prior year.

Beech Nut Taps Epsilon for DM Programs

Beech-Nut Nutrition Corp. has hired Alliance Data Systems Corp.

Agencies

Meet the Broker: Kate Hauspurg

This week, Meet the Broker features Kate Hauspurg, who talks about her journey from postal lists and insert programs to Internet media brokerage. She sees demand increasing for e-mail lists and Web-based lead generation programs. Continue reading for her thoughts on dealing directly with owners instead of list managers