Chief Marketer Staff

• News Brief

  EASTMAN KODAK: is partnering with Paige Davis and TLC’s “Trading Spaces” show to demonstrate Kodak Easyshare cameras in 30-second TV spots

• marketing-roi-headlines

   

• Agencies

  Loose Cannon: Eighty Five Million New DMers Could Use A Handout

  Those thinking the direct marketing community is shrinking due to consolidation, bankruptcies and downsizing should take heart: Last week, DMers quietly added nearly 85 million individuals to their ranks.

• Bank to Refrain from Processing Online Tobacco Sales

  A California bank has agreed to stop processing payments for illegal online cigarette sales as part of a settlement with three state attorneys general.

• Chinese Internet Advertising Firm Prepares for IPO

  Allyes Online Holding Ltd, a Chinese Internet advertising services firm, has submitted a proposal to the U.S. Securities and Exchange Commission for an initial public offering to trade stock stateside.

• Orchard Completes Crosstown Purchase

  Orchard Brands has completed its $35 million acquisition of Crosstown Traders.

• Sofinco Acquires French E-Systems Firm Fia-Net

  Sofinco, a French bank, has acquired Fia-Net, an e-commerce systems developer in the country.

• Agencies

  Direct Magazine Most Recent

   

• Listline e-Newsletter 9/19

  List Bargains has launched a database with 8 million cell phone numbers
  for targeting text messages to business owners and business cell phone
  customers

• AGs Ask MillerCoors to Drop Plans for New Beverage

  A group of attorneys general from 25 states have asked MillerCoors to scrap plans to introduce a new product in its Sparks line of caffeinated malt beverages