Chief Marketer Staff

• Feel for Your Customer—In a Recession, Try Empathetic Marketing Ideas

  The recession is standing marketplaces on their ear. BrainReserve’s recently completed Recession Survey of 1,011 Americans found that from Dec. 2007 to May 2008, 42% of consumers gave up

• Agencies

  Remove the Obstacles to Your Customer’s Buying Decisions

  You may have inadvertently set up barriers that keep your customers from wanting to take that final step and purchase from you. Here’s what some of those barriers may be, and how you can break them down to encourage more sales

• Baseball’s Pep Rallies: Marketing Stunt or PR Move?

   

• Is Your Site Indexing Working?

   

• News Brief

  LORD & TAYLOR: has named Brendan L. Hoffman as the company’s new president and CEO effective Oct. 6

• Agencies

  Multichannel Consumers Favor Online-To-Store Shopping Experience

  Consumers who use more than one channel when shopping for goods overwhelmingly prefer to move from online to brick-and-mortar locations, according to a new study

• Canadian Do-Not-Call Registry Sign-in Overwhelmed On First Day: Reports

  Both the phone lines and Web site enabling Canadian citizens to sign up for their country

• Targetbase Names Marshall Gibbs CTO

  Marshall Gibbs has joined direct marketing agency Targetbase as chief technology officer.

• Listline e-Newsletter 9/30

  Millard Group Inc. is the new manager of celebrity magazine OK!

• Listline e-Newsletter 9/29

  Specialists Marketing Services Inc. has been appointed to manage a list of 60,040 subscribers to New Mexico Magazine