Chief Marketer Staff

• Agencies

  Postscripts

  BLACK HAWK NETWORK: is partnering with Staples to bring its gift card mall into the office products company’s U.S. stores

• Agencies

  Marketing Company Starts Promotional Products Division

  Marketing firm Lime Marketing has launched a new ad specialties and promotional products division

• Agencies

  Holiday Gift Card Spending to Decline to $25 Billion: Survey

  Gift card spending is expected to fall 5% to $25 billion during the holidays, the first dip in the category, a recent survey found

• Agencies

  Hallmark Tributes Joins Promotional Products Industry

  Hallmark Cards, Inc. is out with a new company focusing on award and recognition options for the promotional products industry

• Agencies

  American Airlines Offers Free Ticket for U.K. Trips

  For travelers making trips to the United Kingdom, American Airlines is offering free companion tickets for trips to the area or the Caribbean

• Agencies

  7-Eleven Renews Coffee Cup Presidential Vote

  7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups

• Agencies

  Office Max Helps Teachers Get Supplies

  Office Max is back once again with a cause marketing effort to aid teachers

• Agencies

  Dos Equis Puts on a “Most Interesting” Show

  As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World”

• Aegon Buys Into Brazil’s Mongeral

  Aegon, the insurance direct marketer, will buy a 50% interest in Mongeral SA Seguros e Previdancia, a Brazilian life insurer.

• FTC Settles With Alleged List Broker

  An alleged list broker, formerly based in Arizona, and the two companies he ran have agreed to a proposed court order barring them from violating the agency