Chief Marketer Staff
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Mobile
U.K. Orders Virgin to Encrypt Mobile Devices
Virgin Media Ltd. has been ordered to encrypt all portable or mobile devices which store and transmit personal information, following the loss of an unencrypted compact disc containing the personal details of more than 3,000 customers and prospects, according to the U.K. Information Commissioner
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Listline e-Newsletter 10/01
MetaResponse Group Inc. was selected to manage 15 October Research Corp. lists of real estate professionals, among them October Research Business
postal and e-mail master files -
GameStop to Acquire Micromania for $700 Million
GameStop, the online marketer and retailer of video games, will acquire French video game retailer Micromania for $700 million.
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Agencies
The Birth of Telemarketing
In 1895, the Metropolitan Telephone and Telegraph Company sent a mailing printed on tinted paper to names taken from the Elite Directory or Blue Book.
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Agencies
Introduction: Myths of Direct Marketing History
It’s easy to find old magazine advertising—just go to your library. But try to find direct mail pieces from, say, 1880. Few exist. And so we welcome you to HistoryWalk, our direct marketing history page
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Winning the Customer Comeback
When it comes to consumer loyalty, buyers feel connected to automobiles, but have little love for planes. Trains don’t figure in the picture. That’s one
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Agencies
Sites and Sounds
Get ready Direct is about to relaunch its Web site (www.directmag.com). Ho-hum, you say. Everybody’s redoing their Web sites. But this one really will
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Canada Launches Do Not Call List Today
An estimated 16 million Canadian residential telephone numbers will be off limits for telemarketing by 2010, as a result of Canada