Chief Marketer Staff

• News Briefs

  SUPERVALU, INC.: has signed on as a national supporter of the American Heart Association’s Go Red For Women

• Branding the Next Generation Web

  Marketers of course know they need to actively engage customers and prospects across traditional brand channels, while exploring new channels like mobile and social media. But how can they use these emerging technologies to shape their brand?

• Location and Design Essential to Kohl’s Expansion Success

  Expansion into markets congested with competitors illustrates Kohl’s commitment to growth. But it may also result in less than optimal ROI

• Data & Analytics

  Brand President and (Sub-Brand) Vice President

  On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly

• Website Globalized? Don’t Forget about Incoming Requests

  Going global is more than just building a Web site for several foreign markets. Do you have a process for responding to foreign-language e-mails and phone calls? And what will you do for after-sales support in those other markets? Whoops.

• Loose Cannon: And In The Seventh Year, He Rested

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• Direct Mail Testing Today is So Much “One and Done”

  Tom Mack Jr. of Infocore shares his thoughts on why mailers should test a list more than once

• Agencies

  Mail Stream, Oct. 6: A Report on Incoming Direct Mail

  In addition to its typical offerings of books for car enthusiasts, Motorbooks

• Testing Streaming Media Page
• Digital

  Test Streaming Media Page