Chief Marketer Staff

• Internet Ad Revenue Grows 15.2% in First Half

  U.S. Internet advertising revenue for the first six months of 2008 were $11.5 billion, a 15.2% increase over $10 billion last year, according to the Interactive Advertising Bureau.

• Listline e-Newsletter 10/08

  DirectInnovations Inc. now manages a file of newsletter subscribers for
  MyCompanyToday.com

• Agencies

  Fox News Launches YouTube Election Channel

  Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming

• Pringles Wants Consumers to Customize Cans for Holidays

  Perhaps a can of Pringles to tuck into the Christmas stocking this year? Procter & Gamble hopes so. It is tapping into the popularity of user-generated content with a promotion that lets people customize the cans for the holidays

• Draftcb Chicago Hires Simon El Hage for Multicultural Marketing

  Draftfcb Chicago has named Simon El Hage as senior vice president, group management director, multicultural marketing

• Agencies

  Macy’s Toasts 150 Years with Events

  Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events

• Hispanic Teens Growing as Important Wireless Consumer: Report

  U.S. Hispanic teenagers are becoming an increasingly important segment of wireless consumers

• Check Out the New Chief Marketer Network

  Everything online for Chief Marketer, Direct, Multichannel Merchant and Promo that is

• News Briefs

  GREEN MOUNTAIN COFFEE ROASTERS, INC.: will print 14 Haikus on its eco-friendly paper cups through yearend. The effort concludes the company’s Haiku contest

• Email

  Goodmail: OK Guys, Free Ride’s Over

  Ending what surely must be one of the longest mass free trials in business-to-business marketing history, Goodmail is set to begin charging for its services in 2009, according to company representatives