Chief Marketer Staff

• First Wives Club Engages in Social Networking

  When you’re going through a tough time, you need friends more than ever. And if they an identify with your experiences, even better

• Listline e-Newsletter 10/28

  Specialists Marketing Services Inc. has been chosen to manage more than 5 million postal and e-mail addresses for Autobytel Inc.

• Agencies

  Scholastic Event Promotes Stine’s “Goosebumps HorrorLand”

  Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game

• Agencies

  Kia Runs NBA Tip-Off Play with Street Events

  Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos

• Octagon Athletes Acquires CSMG’s Baseball and Master’s Units

  Octagon Athletes & Personalities, division on Interpublic group, has struck a deal to buy CSMG’s Baseball and Master’s divisions to significantly improve Octagon’s representation profile

• ShopRite Launches New Internet Tool

  Supermarket News)— Elizabeth, NJ—Wakefern Food Corp.’s ShopRite banner has launched a weekly circulars widget

• News Brief

  PUTTIN’ ON THE HITS: the hit TV series, is once again searching for the best Lip Sync look-a-like performers across the country

• America: A Brand In Crisis

  What if the United States of America was a brand? As a marketer, what would you do to fix it? Here’s what one marketing executive would do to get Brand America back on track

• Social Media: A Window into the Connected Class

  To better understand how user behavior is evolving, Razorfish conducted in-depth interviews with users between the ages of 18 and 34 who exhibit a high propensity for using a variety of digital platforms. Here are six online behavioral changes gleaned from this group

• Agencies

  Do Nuances in Copy Matter?

  When buried under deadlines, it’s easy for a copywriter to just start cranking out the words to fill the space. But by not taking that extra few minutes to refine your copy you are missing out on one of the most powerful tools that a copywriter has—one that can make or break a product—and that’s nuance