Chief Marketer Staff, Author at Chief Marketer

Tom Hansen Exits Wunderman for Rivet

Tom Hansen, the executive creative director at Wunderman, resigned last week and will assume the position of managing director at Rivet Chicago later this month.

Pepsi To Invest $1 Billion in China

PepsiCo plans to invest $1 billion in China over the next four years, one of its fastest growing international markets. The funding marks the largest investment

Agencies

Rock the Vote’ Tour Wields Wireless Hook

The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.

Heineken Files Trademark Suit Against Scott’s Brewery

(Direct Newsline)—Do you own one of those Heineken neon clocks from Scott’s Brewery Collectibles?

News Brief

PAPA JOHN’S: is playing off election day today to run an online promotion.

Agencies

Making Marketing Count in a Down Economy

In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn

Marketing to a Captive Audience

When your customers’ attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here’s what you can do with that environment to determine whether the customer has a good or bad experience

Agencies