Chief Marketer Staff
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News Brief
JONES SODA: is offering all visitors to its Web site, 25% off on all orders for the holiday season.
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Search Advertising Growth Soars Higher
Strong fourth quarter Internet search advertising may reach record highs for Google and Microsoft. The now official recession apparently hasn
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Agencies
Williams-Sonoma Catalog Circulation Keeps Shrinking
Williams-Sonoma Inc. plans to continue reducing its catalog circulation through 2009, as overall sales decline.
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TeleTech Adds Workstations to Accommodate Growth
TeleTech Holdings Inc. plans to add another 1,200 workstations to its international teleservices centers before the end of the fourth quarter.
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PRO Awards Showcase: Best Retail/Co-Marketing Campaign
PRO Awards Winner: Best Retail/Co-Marketing Campaign
Finalist in: Best Advertising in Support of a Promotion, & Best Campaign Generating Brand Volume
Agency: Catapult Marketing
Campaign: Pedigree® Dog Adoption/KMART
Client: Pedigree® -
Agencies
Meet the Broker: Jim Hall, All That Marketing
This week, Meet the Broker features ex-cop Jim Hall, who fights all obstacles to find lists for telemarketing. For kicks on Thanksgiving, he participated in a shootout with family members
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Listline e-Newsletter 12/04
Eli Research Inc. picked Worldata to manage more than 25 healthcare industry publication files.
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Agencies
NASCAR Champions Week Hits Full Throttle
NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events.
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Agencies
Live from Motorsports Marketing Forum: Tactical Spin
As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment.
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PepsiCo Creates Worldwide CMO Post; Hires Jill Beraud
PepsiCo has created a new worldwide chief marketing officer position and has hired Jill Beraud, a former Victoria’s Secret marketing exec, to fill it.