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Providing Value is Key to Future of Online Video

For marketers, the future of online video isn’t about waterskiing squirrels or candid footage of celebrities picking their noses. It’s about interactivity and creating a dynamic personal experience for viewers

Ronald McDonald House Launches Integrated Social Campaign

Ronald McDonald House Charities (RMHC) is launching an integrated social media campaign this month to raise awareness for the nonprofit’s core programs

Marketers Lacking In Analytics Savvy: Global Survey

While direct marketers shouldn

Telemarketers Convicted in Florida

Three telemarketers could be on their way to jail following their conviction last week on multiple counts of mail fraud, wire fraud, securities fraud and money laundering.

FTC Reaches Settlement With Canadian Telemarketers

The Federal Trade Commission has reached a court settlement with Canadian telemarketing companies it accused of making misleading statements and calling consumers whose numbers are on the Do-Not-Call (DNC) list registry.

InfoGroup Fills Two C-Level Positions

InfoGroup has named Thomas W. Oberdorf as chief financial officer and Thomas J. McAlister as chief information officer.

Listline e-Newsletter 12/05

Worldata has been selected to manage the PCMag.com E-mail file for Ziff Davis Media.

Agencies

Sharp Creates Towering Holiday Tree in Grand Central with TVs

If you are one of the millions of commuters or travelers that pass through Grand Central Terminal in New York City this month, you won’t be able to miss the towering Christmas tree created from Sharp TVs.

Agencies

Designer Whey Co-Brands ‘Biggest Loser’ Protein

In a case of reality TV going retail, Designer Whey is co-branding its line of protein powder products with NBC’s popular “Biggest Loser” series.

NASCAR Sponsors Seek Distinctive Driver Profiles

Beyond a consistent presence in the winner’s circle and photogenic appeal, NASCAR sponsors gravitate to drivers who exude a range of personality traits.