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Marketing Budgets to Increase in 2009: StrongMail

Despite economic concerns, businesses will continue to invest in key marketing programs in the coming year, according to a survey from StrongMail Systems Inc.

PHD Worldwide Names Hagedorn CEO in US

PHD Worldwide has appointed Scott Hagedorn, CEO of PHD USA. He was previously managing director of the eastern region for sibling media company OMD USA.

Agencies

Woverine Names Hufnagel VP of Retail

Wolverine World Wide, Inc. has named Christopher E. Hufnagel president, retail. He will be responsible for all direct-to-consumer operations for the company, including e-commerce.

Dos and Don’ts in Today’s Canadian List Market

Marketing into Canada can mean adding an ideal test market to your direct mail efforts. With a population of over 30 million people, Canada can be a great market opportunity for US marketers

Listline E-Newsletter 12/15

Lexis-Nexis has released a group of lists that identify various kinds of executives with millions of names available.

Did McDonald’s Call Starbucks “Dumb?” Pro Shop Blog

A new billboard campaign calls into question whether McDonald’s has called its competitor Starbucks dumb.

Catapult Forms Shopper Marketing Venture in Singapore: Subway Signs on

Catapult Action-Biased Marketing has formed a joint venture with Gosh Advertising in Singapore to offer clients shopper-marketing services in Asia.

Marketers to Go Long on Short Codes in 2009: Nielsen

The expansion of the U.S. audience for mobile text messages should lead to expanded opportunities for SMS marketing, according to a new white paper from Nielsen Mobile, the telecom and mobile media research arm of The Nielsen Co.