Chief Marketer Staff
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Social
The 7 Popular Types of Social Media Fans: Infographic
ReachLocal researched the most popular types of social media fans then created this informative infographic.
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Mobile
Marriott’s New Advertising and Branding Campaign Aims Younger
Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand.
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Agencies
Chief Marketer Listline June 24
Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.
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Agencies
Don’t Mistake Loyalty for Total Brand Trust
(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.
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Agencies
Chief Marketer Listline June 13
Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.
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Social
Foursquare My History Feature Recommends Places Based on History
Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.
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Agencies
5 Tips to Boost Mobile Conversions
Mahi de Silva (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile […]
