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Chief Marketer Staff

  • Dos and Don’ts in Today’s Canadian List Market

    Marketing into Canada can mean adding an ideal test market to your direct mail efforts. With a population of over 30 million people, Canada can be a great market opportunity for US marketers

  • Listline E-Newsletter 12/15

    Lexis-Nexis has released a group of lists that identify various kinds of executives with millions of names available.

  • Did McDonald’s Call Starbucks “Dumb?” Pro Shop Blog

    A new billboard campaign calls into question whether McDonald’s has called its competitor Starbucks dumb.

  • Catapult Forms Shopper Marketing Venture in Singapore: Subway Signs on

    Catapult Action-Biased Marketing has formed a joint venture with Gosh Advertising in Singapore to offer clients shopper-marketing services in Asia.

  • Marketers to Go Long on Short Codes in 2009: Nielsen

    The expansion of the U.S. audience for mobile text messages should lead to expanded opportunities for SMS marketing, according to a new white paper from Nielsen Mobile, the telecom and mobile media research arm of The Nielsen Co.

  • News Brief

    THE GAP: has kicked off the voting phase of its national Gap Casting Call contest to find the next young faces for babyGap and GapKids.

  • Sony Music Sets Up Duets with Elvis

    Sony Music is enabling the opportunity with ecards online at http://www.SingWithTheKing.com.

  • Live From NCDM: Like Father, Like Son-In-Law

    Is it something in the water or something in the DNA? On Wednesday IntelliDress, an address hygiene offering from Little Rock, AR-based CognitiveData, was recognized as the most effective product during a data quality competition held at the National Center for Database Marketing conference.

    Little Rock is also the base for Acxiom Corp., a major player in the data quality and marketing services arena.

    But CognitiveData and Acxiom are linked by more than geography.

  • Experian Lays Off 130

    Experian Marketing Services has laid off

  • Wachovia to Pay $150M Restitution in Phone Case

    The Office of the Comptroller of the Currency (OCC) has settled charges with Wachovia Bank, directing the bank to issue checks to consumers that may have been harmed by payment processors for telemarketers that had account relationships with the bank.