Chief Marketer Staff
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Agencies
Select Comfort Cuts Staff, Ceases SAP Implementation
Select Comfort Corp. will cut 120 positions from its payroll as part of a cost-savings initiative.
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News Briefs
CARTOON NETWORK ENTERPRISES: has partnered with Mattel, Inc. as the global master toy licensee for its fantasy-adventure original series, The Secret Saturdays
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Catapult Forms Shopper Marketing Venture in Singapore: Subway Signs on
Catapult Action-Biased Marketing has formed a joint venture with Gosh Advertising in Singapore to offer clients shopper-marketing services in Asia
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Agencies
AT&T Lets Fans Pick Cotton Bowl Highlights
AT&T is plugging its bowl game sponsorship and its wireless service by encouraging college football fans to pick the most momentous occasion in Cotton Bowl history
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Agencies
Phelps Strikes Deal with Video Game Maker
Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games
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Email
DMA, Return Path Launch Reputation Registry
The Direct Marketing Association has teamed up with e-mail deliverability firm Return Path to launch a so-called reputation registry that will allow members to check whether or not their outbound e-mail is properly authenticated and
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Email
Holiday E-mail Volume Skyrockets Over 2007: Email Data Source
Holiday e-mail volume from retailers to customers in the first third of December shot up by 43% over the same period last year, according to Email Data Source
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Listline E-Newsletter 12/16
This list identifies 5,770 manufacturing executives at business and home
addresses. Numerous sources include public records.