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Chief Marketer Staff

  • Agencies

    mtvU Runs ‘Indebted’ Contest with $10K Prize

    They may not discover the solution to the nation’s fiscal quagmire, but aspiring student economists who devise a video game to deal with the economic downturn have a shot at a $10,000 prize in an mtvU contest.

  • Insurance Australia Sells DM Unit Hastings to Execs

    Insurance Australia Group (IAG) is selling off its direct marketing unit Hastings Direct as part of a management buyout, in a deal worth 23.5 million pounds ($34.9 million).

  • Hong Kong Man Pleads Guilty to Spamming

    A Hong Kong business executive pleaded guilty last week in a Detroit court for his part in a scam where tens of millions of spam messages were sent, pumping up the stock price of Chinese companies.

  • Aurelius Acquires Book Club Associates

    Book Club Associates, the UK’s biggest mail-order bookseller and unit of Bertelsmann, has been sold to the Munich-based industrial holding Aurelius, according to wire service reports.

  • FTC Settles With Three Who Allegedly Duped Elderly

    At the request of the Federal Trade Commission, a federal district court has entered orders settling charges against three telemarketers who allegedly duped consumers, most of whom were elderly, into buying grossly overpriced household products such as garbage bags and light bulbs.

  • Fingerhut Recalls Cookware after Burns Reports

    Fingerhut Direct Marketing is recalling some cookware made in China after reports that some customers were burned, it was announced last week.

  • CompuCredit Settles With FTC and FDIC

    CompuCredit Corp., a credit card issuer specializing in the subprime market, will provide $114 million in redress to settle deceptive marketing charges filed by the Federal Trade Commission and Federal Deposit Insurance Corp.

  • Listline e-Newsletter 12/19

    Key Marketing Advantage has been appointed to manage this list of 7.3 million online music buyers.

  • Agencies

    Doritos Xbox Contest Winner’s Game Idea Debuts

    Nearly two years after Mike Borland conceived it, the “Doritos Dash of Destruction” debuted this week as an Xbox Live Arcade game.

  • Mobile

    Mobile the Key to Internet in 2020: Pew Expert Survey

    Mobile marketers can hope that 2009 really, really will turn out to be “the year of mobile.” But a published forecast from the Pew Internet& American Life Project skips