Chief Marketer Staff

• Agencies

  Americans Slowed Spending Long Before Economic Crisis: Study

  Consumer confidence and spending began to dwindle as early as spring 2007, according to a new study from Experian Marketing Services.

• Teleperformance Acquires The Answer Group

  Outsource contact center service provider Teleperformance has acquired The Answer Group in an all-cash deal.

• Agencies

  Report: L.L. Bean Mulls Layoffs

  L. L. Bean is considering layoffs, according to an internal e-mail obtained by The Times Record, a newspaper based in Brunswick, ME.

• Email

  Smart Marketer Watch: Best Opt-In Ever

  Want to see a spectacular use of confirmed opt-in? Go to HistoryBuff.com and sign up for its monthly newsletter

• Email

  Internet Retailer Sues EmailAppenders

  Internet Retailer has filed a lawsuit against EmailAppenders, alleging the data service provider wrongly claimed to have Internet Retailer’s 2008 conference attendee list for sale.

• Email

  December Retail E-mail Spike Flattens: Email Data Source

  After beginning the 2008 holiday shopping season with a massive spike over the previous year in e-mail volume, America

• Email

  Ireland Passes Anti-Spam Law

  Ireland has passed an anti-spam law under which companies sending unsolicited commercial e-mail and text messages to people in the country could face hefty fines.

• Listline e-Newsletter 12/23

  Information Strategies Inc. offers lists of (201,590) postal and (284,509) e-mail addresses of subscribers to the e-mail newsletter
  Managing Small Biz.

• Former Yahoo Exec Bill Demas Leads Ad Network at Turn Inc.

  Bill Demas has been named president and chief operating officer of Turn Inc., an Internet advertising network

• YellowPages.com Reports Video Ads Viewed 400,000 Times

  Traditional directory advertisers are moving online with video advertising featuring company profiles.