Chief Marketer Staff

• Agencies

  Event Car Marketing is Effective Alternative in Economic Downturn

  Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative

• Marketers Could Face New Federal Rules

  You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing

• Agencies

  Correction

  American Satellite of San Diego does not require a $295 termination fee as part of its service agreement for DISH Network, as reported recently in Direct

• Agencies

  January 1, 2009

   

• January 1, 2009

   

• Florida MO Medical Supplier to Axe 353

  More than 350 employees of a Florida mail order medical supply company will likely lose their jobs because the firm is being sold, according to wire service reports.

• Phone Fundraisers Take More Than Charities: NYAG

  Telemarketing fundraising companies hired by charities working in New York State take more than 60% of the money they raise for themselves, not for the causes for which they

• Listline e-Newsletter 12/31

  Worldata is the new manager for the Ziff Davis Media

• Amazon, Wal-Mart Know How to Keep Web Shoppers Happy: Survey

  E-commerce may have outperformed brick-and-mortar retail this holiday season, but that doesn’t mean shoppers were happy about how they were treated at those merchant Web sites

• Loomis Agency Sets Fire to its Socks This Holiday: Promo Interactive

  Last week I blogged about how a number of the holiday e-cards I’ve gotten from digital marketing agencies this season seem to be showing more creativity and range than in previous years