Chief Marketer Staff

• They’d Like You to Watch

  For marketers, the future of online video isn’t about waterskiing squirrels or candid footage of celebrities picking their noses. It’s about interactivity

• Email

  Efficient B-to-B E-mail Marketing

  We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)

• What’s Buried in Grant’s Tome

  So what kind of a yarn does Grant Johnson spin in Fairytale Marketing? The story concerns one Fairy Tale (or, as readers come to know him, F.T.) Prince,

• Agencies

  Casual Games, Serious Marketing

  Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,

• Hip New Green Products are not Your Grandmother’s Products—Or Are They?

  Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there’s no shortage

• The Five-Pound Watch

  I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that

• Teleservices: Solid Solution for Lean Times

  A slumping economy challenges businesses to come up with strategies that deliver financial results fast. Teleservices programs can be a solid solution

• Agencies

  WWE Stages Shows in Iraq

  It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

• Agencies

  Dr. P and the Roses

  Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last