Chief Marketer Staff

• Because I’m a Customer? Pshaw!

  I hate it when companies try to feed me BS. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set

• The State of Online Marketing 2009

  There’s a saying going around about the state of online marketing for 2009: Flat is the new up. In other words, marketers and agencies are fast coming

• Agencies

  Printers Go All Out to Stay Alive

  Like everyone else in this economy, printers are doing whatever it takes to stay in business. That means trying to integrate new technologies which will

• Email

  Efficient B-to-B E-mail Marketing

  We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)

• Ad Rides Off in All Directions

  In Stephen Leacock’s nonsense novel Gertrude the Governess, Lord Ronald famously flung himself upon his horse and rode madly off in all directions. We

• What’s Buried in Grant’s Tome

  So what kind of a yarn does Grant Johnson spin in Fairytale Marketing? The story concerns one Fairy Tale (or, as readers come to know him, F.T.) Prince,

• Agencies

  Weekly Game Show Picks Contestants from the E-Audience

  The tech’s new, but the idea is as old as You Bet Your Life or Let’s Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the

• Teleservices: Solid Solution for Lean Times

  A slumping economy challenges businesses to come up with strategies that deliver financial results fast. Teleservices programs can be a solid solution

• Email

  Welcome to the Murky World of E-mail List Sales

  Jack Love was shocked when clients told him another firm had offered them his customer list. But his mood quickly turned to anger. A firm called EmailAppenders

• They’d Like You to Watch

  For marketers, the future of online video isn’t about waterskiing squirrels or candid footage of celebrities picking their noses. It’s about interactivity