Chief Marketer Staff

• Agencies

  Weekly Game Show Picks Contestants from the E-Audience

  The tech’s new, but the idea is as old as You Bet Your Life or Let’s Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the

• Hip New Green Products are not Your Grandmother’s Products—Or Are They?

  Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there’s no shortage

• Agencies

  How to Choose High-Performing Mailing Lists

  If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an

• Agencies

  Dealing With Tightfisted Marketing Budgeters

  Yes, times are tough for marketers. As if you didn’t know. And so it’s likely you’ve heard some of the following lines the most common gripes voiced by

• The Five-Pound Watch

  I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that

• Marketers Could Face New Federal Rules

  You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing

• Because I’m a Customer? Pshaw!

  I hate it when companies try to feed me BS. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set

• Agencies

  2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned

  Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

• Agencies

  Printers Go All Out to Stay Alive

  Like everyone else in this economy, printers are doing whatever it takes to stay in business. That means trying to integrate new technologies which will