Chief Marketer Staff
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Listline e-Newsletter 1/05
Statlistics has been appointed list manager for Edmund Optics Inc. Nearly 60,000 buyers from the last 24 months and 45,000 from the last 12 months are available.
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Agencies
Essay Promotion Will Reward Obama Fans with Inaugural Tickets
They don’t have to summon up the “Audacity of Hope” in 25 words or less, but Americans are being given the chance to win an essay contest and score one of 10 pairs of tickets to the hottest show in Washington D.C. this month
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Agencies
Tostitos Runs Bowl Race for Longhorn, Buckeye Fans
Tostitos upped the ante on the rivalry between the University of Texas and Ohio State in the run-up to Monday night’s Tostitos Fiesta Bowl
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Survey Says: Consumers Not So Satisfied With E-tailers This Holiday
If you think you did a better job as an Internet merchant this holiday than last, you may want to take a look at your site from 50,000 feet.
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Honda Launches NHL Campaign
Honda rolled out a multi-faceted marketing campaign around its National Hockey League sponsorship with a TV spot during the Bridgestone NHL Winter Classic on New Year’s Day.
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News Brief
TREMOR MEDIA: has hired former Coco-Cola director of emerging media and online advertising Shane Steele as its new vice president of marketing.
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Agencies
Letters to the Editor
B-TO-B DM TESTING Just read Ruth Stevens’ article (Scaled-Down Testing, November) and thought it was great. I took away several ideas for testing.Scott
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The C-Level Game
It should come as no surprise, but here’s one reason for the disconnect between top marketing and financial officers: They use different metrics to calculate
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Agencies
Four Ways E-mail Marketers Can Boost Customer Relationships
At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order