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Chief Marketer Staff

  • Listline e-Newsletter 1/05

    Statlistics has been appointed list manager for Edmund Optics Inc. Nearly 60,000 buyers from the last 24 months and 45,000 from the last 12 months are available.

  • Agencies

    Essay Promotion Will Reward Obama Fans with Inaugural Tickets

    They don’t have to summon up the “Audacity of Hope” in 25 words or less, but Americans are being given the chance to win an essay contest and score one of 10 pairs of tickets to the hottest show in Washington D.C. this month

  • Agencies

    Tostitos Runs Bowl Race for Longhorn, Buckeye Fans

    Tostitos upped the ante on the rivalry between the University of Texas and Ohio State in the run-up to Monday night’s Tostitos Fiesta Bowl

  • Survey Says: Consumers Not So Satisfied With E-tailers This Holiday

    If you think you did a better job as an Internet merchant this holiday than last, you may want to take a look at your site from 50,000 feet.

  • Honda Launches NHL Campaign

    Honda rolled out a multi-faceted marketing campaign around its National Hockey League sponsorship with a TV spot during the Bridgestone NHL Winter Classic on New Year’s Day.

  • News Brief

    TREMOR MEDIA: has hired former Coco-Cola director of emerging media and online advertising Shane Steele as its new vice president of marketing.

  • Agencies

    Casual Games, Serious Marketing

    Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,

  • Agencies

    WWE Stages Shows in Iraq

    It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

  • Agencies

    Dr. P and the Roses

    Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you

  • Marketers Could Face New Federal Rules

    You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing