Chief Marketer Staff
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Moroch Wins Additional McDonald’s Work
Moroch has added three more McDonald’s co-ops to its roster of clients.
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Hyundai Takes Buyback Promotion for a Spin: Pro Shop Blog
Maybe finding just the right marketing campaign can overcome any sales resistance. There are certainly those who believe that the right combination of words, images and offers can sell anything to almost anyone.
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News Brief
TECATE: Will sponsor the Jan. 24 Los Angeles championship fight between Antonio Margarito and “Sugar” Shane Mosley.
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Agencies
Anti-Identity Theft Bill Introduced in Senate
Senators Judd Gregg (R-NH) and Dianne Feinstein (D-CA) have introduced legislation to curb the growing epidemic of identity theft by making it harder for criminals to steal another person
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China’s Online Trade Volume Grows 20%
China’s online trade volume in 2008 witnessed a year-on-year increase of 20% despite a gloomy economic environment, according to wire service reports.
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Report Mixed on Completed E-Purchases: Coremetrics
The online retail sector did well in December with the number of completed purchases up by 23% compared to November; but down by 2.4% compared to December 2007, according to Coremetrics.
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Agencies
Talbots Strikes Credit Deal
The Talbots Inc., a direct marketer of women’s apparel, shoes and accessories, has made agreements with three banks to convert its uncommitted working capital lines into committed lines.
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Listline e-Newsletter 1/07
Key Marketing Advantage was selected to manage a list of 546,917 subscribers to The Progressive Farmer.
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DreamWorks, Pepsi Produce 3D Super Bowl Ads
DreamWorks Animation will hype its upcoming “Monsters vs. Aliens” movie and Pepsi will feature its SoBe Lifewater dancing lizards in two 3D TV spots set to appear in tandem during Super Bowl XLIII.