Chief Marketer Staff, Author at Chief Marketer

Sweet Tweets: Social Media Pave Way for Twinkies’ Return

Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.

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Promotions Celebrate Those Willing to Just Get Up and Go

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

Agencies

Restaurants Turn to Mobile Loyalty Rewards Apps to Lure Customers

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.

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5 Ways to Capture Leads Without a Lot of Writing

Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.

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8 Ways to Lose a Prospect’s Trust

(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]

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Using Mobile Data to Change Consumer Behavior

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

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Chief Marketer Listline July 1

Lists featured this week include Carus Publishing and Crutchfield.

Effective Marketing Software Integration — What You Need to Know

Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

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5 Tips for Improving Video Marketing

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.

Agencies

Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.