Chief Marketer Staff

• Facebook as Your Business Partner: Tread the Water Carefully

  So what has Tim Parry learned during his time on Facebook? Marketers are starting to rely on Facebook as a business tool, and forgetting that it’s still a place to have fun. Think about that the next time you’re pushing your products and services via your status update

• For Better Results, Get Personal in Search Marketing

  : Marketers don’t have to rethink their entire marketing plan to succeed in personalized search. They just need to effectively adjust it to find their niche and create content and resources that individual users desire

• The Right Formula For Grabbing Market Share

  : How do we grab market share in times like this? The answer is to stick with your game plan and make minor modifications based on the new mindset of today’s consumer

• Agencies

  Mail Stream: February 9

  Vermont Teddy Bear offers a variety of companions in its Valentine

• Spam Fever? Treat the Causes, Not the Symptoms

  Getting complaints about spam is like having a fever. They’re not an illness in their own right, but rather but a symptom of an underlying issue

• DMA’s Greco Supports Six-Day Delivery

  The U.S. Postal Service

• Listline e-Newsletter 2/09

  Listdata Management Services Inc. now oversees the 222,419-name Continental Book Buyers list.

• Credit Card Mail Volume Dropped in 2008: Report

  Credit card mailers sent 5.4 billion offers by direct mail last year, 26% lower than they did in 2007 and the lowest number since 2000, according to a report from Mintel Comperemedia.

• Agencies

  Jersey Telemarketer Hit With North Carolina Court Order

  A direct marketer of car warranties has been hit with a temporary restraining order, barring it from operating in North Carolina.

• Harry & David Suffers Sales/Profit Decline

  Harry & David Holdings, Inc. reported a 15.5% decrease in its 2009 second-quarter net sales to $307.7 million.