Chief Marketer Staff

• EMAK to Post Loss; Shutter European Operations

  EMAK Worldwide, Inc., the marketing services firm and parent of Equity Marketing & Logistix and Upshot, is expecting an 8% drop in 2008 revenue to $150 million.

• WWE Taps USTA CMO as Marketing Chief

  World Wrestling Entertainment has named Michelle Wilson to be its executive vice president of marketing.

• Agencies

  Hostess Pushes ‘Madagascar 2’ DVD with Sweeps, Rebate

  Hostess is teaming up with DreamWorks Animation SKG, Inc. to promote the DVD release of “Madagascar: Escape 2 Africa” with an on-pack sweepstakes offering the chance to win a trip to San Diego for an animal adventure

• Agencies

  Dunkin’ Donuts Rewards NY Commuters with Gift Cards

  Dunkin’ Donuts is slated to hit the streets of New York rewarding loyal customers for their patronage with gift cards.

• News Brief

  RAQUEL WELCH: the spokesperson for eyewear designer FGX International, began appearing yesterday in a new television ad campaign for Foster Grant

• MBS Provides Database Services for North Shore Animal League

  MBS has been hired to coordinate database marketing and fundraising campaign management services for North Shore Animal League America.

• Gray Television Collects Click Data for Advertisers

  Gray Television Inc. is acquiring technology interactive television technology to collect click data from TV viewers for advertisers. Viewers will be able to manage their own opt-in data.

• Agencies

  FetchDog Lines Up $4 Million for Web and Catalog Expansion

  Fetch Enterprises has arranged $4 million in investment capital to fund expansion of its FetchDog.com and catalog marketing operations for targeting products to dog owners.

• InfoGroup Reports Revenues Rose 7% in 2008

  Although its fourth quarter revenues declined 4%, InfoGroup reported $728.3 million in revenues for the 2008 fiscal year ending Dec. 31, which reflects a 7% increase compared to the previous year.

• Online Sales Growing in Few Categories, Says Coremetrics

  Most Internet shoppers were literally doing more browsing than buying online in January, but those who actually placed orders went on a bit of a shopping spree, according to the latest data released by Coremetrics Inc.
  Consumers in January generally browsed about the same number of Web sites as in December, but the overall number of orders completed was down by 21%.