Chief Marketer Staff

• Agencies

  Sprint Pushes Perks and Instant Rewards

  Sprint is launching a new service status to offer paybacks for long-term customer loyalty.

  The program, Sprint Premier, is being offered to customers who have had Sprint wireless service for at least 10 years

• Zaldiva Losses Widen

  Zaldiva Inc., an online comic book and collectibles marketer, posted a net loss of $140,043 for the fourth quarter, compared to a net loss of $138,192 in the prior year.

• Agencies

  FTC Accuses Allegedly Bogus Mortgage Rescue Firm

  The Federal Trade Commission has charged an alleged mortgage foreclosure

• EBags Names Jones CEO

  EBags has named Vince Jones chief executive officer and a member of its board of directors

• Agencies

  Postscripts: February 11

  Burger King global Kids Meal premium promotion, Kashi has joined Recyclebank online rewards program, PPAI has added a new member to its lobbying team, Carlson Marketing Worldwide has named Jeff Balagna as president and CEO

• Agencies

  Paige Premium Ties Movie Tickets to Jeans Try-On

  The retailer Paige Premium Denim is rewarding customers with free movie tickets to see “Confessions of a Shopaholic” to customers who try on a pair of its movie-themed jeans

• Agencies

  Non Talbots Credit Card Holders Can Now Earn Loyalty Points

  Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases

• Agencies

  Reward Program Members are Word-of-Mouth Champs: Colloquy

  It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found

• Agencies

  Regal Lures Moviegoers with Oscar-Themed Sweepstakes

  Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars

• Using Your Data to Know Your Customers

  Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during economically trying times. But they can’t use a campaign management solution without a solid foundation of clean, enterprise-level usable data