Chief Marketer Staff, Author at Chief Marketer

Retailers See Unexpected Sales Rebound: NRF

In a surprising turn, retail sales got a bit of a boost last month following a six-month decline, according to a new report by the National Retail Federation.

‘Lost’ Takes the Lead in First Nielsen Online Programming Tally

Viewers were able to find the popular ABC program “Lost” last month—even though the show disappeared from TV screens in May 2008 and didn’t launch its fifth season until Jan. 21 of this year.

Web Users Watching Full TV Episodes Surges: Survey

The number of Web surfers watching full episodes of TV shows streamed online by the respective broadcast and cable networks has doubled over the past two years

EA, Hasbro Team on Littlest Pet Shop Virtual World for Girls

Game maker Electronic Arts will partner with toymaker Hasbro to create a new virtual world for Hasbro’s line of “Littlest Pet Shop” dolls.

Agencies

Gap Casting Call Gets 326,000 Votes

About 326,000 votes were cast to help Gap choose four new young faces to star in its latest ad campaign.

News Brief

SWEET LEAF TEA: has placed Adi Wilk in charge of overseeing its national marketing efforts

Special Report: A Happy Marriage: E-Mail and Social Media

So you say you want to make social media part of your integrated media campaign, but you can’t figure out how to make it profitable. E-mail may be your ticket into the in-crowd. As Beth Negus Viveiros reports, many marketers are using e-mail to help boost the ROI of their fledgling social engagements. Read what metrics you should consider, what techniques work and what mistakes you should avoid.

Agencies