Chief Marketer Staff

• Agencies

  David’s Bridal Targets Prom-Going Teens with Contest

  David’s Bridal is giving teen girls a chance to design and share their dream prom ensemble through an online contest that offers the chance to win a $5,000 scholarship and other prizes.

• News Brief

  CIAO BELLA: has named Stan Fabian as CEO. Previously, Fabian oversaw eastern operations as senior vice president of sales and distribution for Dreyer’s, which owns brands including Edy’s

• Google Latitude – Creepy Stalker Gear or Dream Marketing Tool?

  Google earlier this month unveiled Latitude, billed as a way to “see your friends on a map and get in touch.” Will Latitude work in favor of advertisers, or will they come across as, well, creepy?

• Expanding Your Brand Marketing With Athlete Endorsements

  No matter what your core business, sports can be infused into your marketing plan effectively. Here’s how you can ensure that same passion and enthusiasm of sports fans can be transferred to your business

• Marketing in the Meltdown: How Redefining Brand Equity Gives Us Direction

  The role of the chief marketer is to focus on the strategic intent of the entire organization, not just on marketing. And in an uncertain economy that means adapting—and fast. Here’s some thoughts on how to maintain your brand equity

• Layoffs Reported at Call Centers

  News reports said last Friday that multichannel merchant Hanover Direct was closing its Hanover, PA call center and consolidating it with a call center in Wisconsin.

• Illinois AG Sues Credit Repair Service

  A credit repair service based in Venice, CA has been sued for allegedly

• eHealth Reports 27% Increase in Health Insurance Revenue

  Online health insurance marketer eHealth Inc. reported $111.7 million in revenues for the fiscal year that ended Dec. 31, a 27% increase, compared to the previous year.

• Constant Contact Reports Increasing Revenue, Steady Losses

  Constant Contact last week reported $25.5 million in revenue for the fourth quarter of 2008. This is a 61% increase over the same period in 2007, when the small-business-focused e-mail software provider generated $15.9 million, according to Constant Contact.

• Listline e-Newsletter 2/13

  Statlistics has been appointed manager of a list of 22,574 subscribers to Kids Discover, a magazine for children ages 7 to 12.