Chief Marketer Staff
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Agencies
Shared Mail Drop, Impairment Charge Damp Valassis Year
Valassis generated $626.3 million during fourth-quarter 2008, a drop from the $661.5 million it pulled in during fourth-quarter 2007. But the company took an eye-popping $222 million loss during the quarter, largely due to a $245 million non-cash impairment charge.
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Email
Canada Mulls Opt-In Based Anti-Spam Bill
A bill has been re-introduced in the Canadian Senate that would ban unsolicited commercial e-mail and give individuals the right to sue those who they believe have violated it
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Email
Stupid Typo Watch: Howlers Courtesy of the SEC
The Securities and Exchange Commission has a wonderful tool that allows people to search the text of documents filed by public companies.
It’s great for business reporters looking for files containing certain topics. But it’s even better for people with a juvenile, bathroom sense of humor—yours truly, for example
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Agencies
Mail Stream: February 17
Thompson & Co. offers to send cigars to troops overseas. Earthjustice’s latest mailing features the gray wolf. And Sandra Lee Semi-Homemade magazine’s double postcard offers a free copy of its inaugural issue.
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Listline e-Newsletter 2/17
Macromark Inc. has been appointed list manager for Northern Response International Ltd. It offers lists of 176,236 Canadian and 13,941 U.S.
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NBA Ties Fitness Drive to ‘Got Milk?’ Campaign
The National Basketball Association is launching a new fitness initiative in collaboration with the “Got Milk?” Body By Milk Campaign, with NBA star Chris Paul and WNBA star Diana Taurasi as the poster players.
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Social
U.S. Twitter Users Young, Poor and Growing: Pew Report
The U.S. population using Twitter and other microblogging services is younger, more urban and more racially diverse than America as a whole. But they’re not typically the same young-young demographic that dominate the use of many social networks, according to new findings from the Pew Internet & American Life Project.
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Agencies
TV Land Spawns Digital Yearbook for ‘High School Reunion’ Fans
TV Land is aiming to engage fans of its “High School Reunion” series with an online “Digital Yearbook” enabling the show’s viewers to self-create identities with photos and profiles.