Chief Marketer Staff
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Listline e-Newsletter 2/18
Worldsight Organization has appointed MeritDirect as its list manager. Worldsight has 69,038 e-mail addresses of investors who registered
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Agencies
Basketball Fanatics Get Shot at Coke Zero Spot
Coke Zero is giving college basketball fans a shot at 30-seconds of fame.
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Agencies
Kraft Unveils New Brand Identity, Corporate Logo
Kraft Foods yesterday rolled out a new corporate logo and brand identity as part of its mission to better distinguish its corporate and product brand identity.
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Agencies
YouTube Singing Contest Focuses on American Flag
The Smithsonian is generating some excitement around its housing of the American flag inspired by the national anthem with its first YouTube singing contest.
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News Brief
HOUSE PARTY: a consumer activation and experiential marketing company has named Greg Besner as COO, a new post
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Internet Video Is Virally Sound
Smart marketers like Nike are reallocating portions of their marketing budgets to online video, where they can get more bang for their buck. Read why Grant Johnson says you should tune in to this medium for your next campaign
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Chris Morgan Founds Incite Lists & Data Services
Chris Morgan, a former list management executive with Millard Group Inc., has founded Incite Lists & Data Services, based in Lebanon, TN.
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U.S. Shooting Team Taps All That Marketing for List Brokerage
All That Marketing has been chosen to provide exclusive list brokerage services for USA Shooting (USAS), a nonprofit organization that oversees the U.S. Olympic Shooting Team.
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Agencies
Frederick’s of Hollywood Names New President
Linda LoRe has been promoted to president of Frederick
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Agencies
Shared Mail Drop, Impairment Charge Damp Valassis Year
Valassis generated $626.3 million during fourth-quarter 2008, a drop from the $661.5 million it pulled in during fourth-quarter 2007. But the company took an eye-popping $222 million loss during the quarter, largely due to a $245 million non-cash impairment charge.