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Chief Marketer Staff

  • Agencies

    Reese’s Instant-Win Prizes Add up to $2.5 Million in Cash

    The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.

  • News Brief

    NEXCEN FRANCHISE MANAGEMENT: said it will combine Pretzelmaker and Pretzel Time, its two mall-based pretzel stores, into one business in April

  • Agencies

    Transcontinental Axes 1500 Jobs in North America

    Transcontinental has cut 500 jobs throughout the U.S., Canada and Mexico, thanks to what the company termed the rapid deterioration of the economy.

  • CVS Settles Data Breach Cases, Pays $2.25 MM Fine

    CVS Caremark has agreed to settle Federal Trade Commission charges that it failed to take reasonable and appropriate security measures to protect the sensitive financial and medical information of its customers and employees, in violation of federal law, according to the Federal Trade Commission.

  • Houston Man Sentenced in MO Pharmacy Scheme

    A 49-year-old Houston man has been sentenced to a year in prison for illegally selling drugs through an Internet pharmacy, according to Karen Hewitt, U.S. Attorney in San Diego.

  • Agencies

    Alliance Names Heffernan CEO

    Alliance Data Systems has approved a leadership succession plan. Under its terms, on March 1 J. Michael Parks will relinquish his CEO position, although he will remain chairman of the board of directors. Edward J. Heffernan, currently CFO and executive VP, will become president and CEO.

  • School Specialty Losses Widen

    School Specialty posted a net loss of $21.6 million for the third, compared to a net loss of $20.3 million in the prior year.

  • Agencies

    Meet the Broker: David M. Raff, MDI Lists

    This week, Meet the Broker features David M. Raff ruminating on how seasoned brokers actively push the envelope to keep list work challenging over the long haul

  • Listline e-Newsletter 2/19

    Infinite Media has partnered with MDR to manage three compiled files on a nonexclusive basis. Lists of (155,119) librarians, (63,058) technology
    coordinators and (169,376) school district administrators are
    available

  • Agencies

    Right Guard, Schwan’s Tie-in to ‘Celebrity Apprentice’

    Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”