Author

Chief Marketer Staff

  • A Framework for Achieving Media Optimization

    As media expands and becomes more addressable, resource allocation to each media decreases, inefficiency increases, as does pressure for measurability. Which means this is why marketers still are in the infancy stages of truly understanding and optimizing their investment across all media

  • The Rise of Nonprofit Cooperative Databases

    If you are a nonprofit that relies on direct mail for donor acquisition, you know there are more cooperative databases available than ever before

  • Special Report: A, B, C, D, E-Mail: Get Back to Basics

    Special Report:A, B, C, D, E-MAIL: GET BACK TO BASICS Executive summary: If your e-mail campaigns are faltering, it might be time to look at the fundamentals. Beth Negus Viveiros reports on why it is crucial for marketers to keep their eyes on the …

  • Listline e-Newsletter 2/23

    Listdata Management Services Inc. has assumed management of this list of 1.5 million book buyers. The unit of sale was $30.

  • Agencies

    Adidas.TV Launches Online Entertainment Network

    Adidas.TV this week is set to launch an Internet-based entertainment network.

  • Ford to Market Fiesta Through Social Networks

    Ford is attempting to make a marketing statement with what it dubbed the “Fiesta Movement” to create traction for its small car entry with social networking tactics

  • Agencies

    JCPenney Sponsors Rascal Flatts Tour

    JCPenney is using a little bit of star power to promote its American Living lifestyle brand through a sponsorship of an upcoming Rascal Flatts tour.

  • Agencies

    North Face, Polartec Hunt for Eco Champions

    Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice

  • News Brief

    MYSPACE MUSIC: is letting U.S. users stream U2’s new album in its entirety from the band’s official MySpace Music

  • NASCAR Has Opportunity to Tap Hispanics: Study

    Hispanics don’t attend NASCAR events in any significant numbers, but nearly 40% nominally follow the sport, according to a study co-produced for NASCAR by Revolution and Knowledge Networks.