Chief Marketer Staff
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Agencies
PC Mall’s Fortunes Trimmed By Impairment
PC Mall Inc. generated $1.38 billion in net sales during 2008, up from $1.22 billion in 2007. But the company
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Agencies
ICT Group Adds Eileen S. Fusco to Board
ICT Group Inc. has added Eileen S. Fusco to its board of directors.
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NBA, WNBA Plays in ‘Vaccines for Teens’ Campaign
The NBA and WNBA are teaming up with Society for Adolescent Medicine in a “Vaccines for Teens” campaign to build awareness about vaccination against serious diseases.
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Email
Bad E-mail Can Hurt Business: Merkle
Nearly a third of respondents or 32% to a recently released survey said they have stopped doing business with at least one company altogether as a result of its poor e-mail practices, according to marketing services provider Merkle.
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Email
Stupid Marketer Watch: Why They Hate You
If anyone wonders why so many people hate direct marketers, look no further than companies like BigBrandPromotions.com.
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Email
Holiday Clutter Depresses Clicks: Epsilon
As retailers ramped up e-mail volume in the closing weeks of the 2008 holiday shopping season, open and click rates showed a corresponding dip, according to a study just released by marketing services provider Epsilon.
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Listline e-Newsletter 2/24
Thinking Craft Inc. has appointed MeritDirect manager of the Neurographix Mindset database. Nearly 25 million names are available.