Chief Marketer Staff
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Agencies
CBS Sweeps Offers Unique Prize: a Colon Exam
It’s not exactly “Who Wants to Get a Colonoscopy?” but CBS Cares, the public-service division of the CBS Marketing Group, is promoting colon cancer awareness with a sweepstakes that will fly one lucky winner to New York for a three-night hotel stay and a stem-to-stern screening for the disease.
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Agencies
Quiznos Gives Away 1 Million Sub Sandwiches
Quiznos is giving away 1 million sub sandwiches in the form of printable online coupons.
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Agencies
Del Monte Reveals New Milk-Bone Spokesdog
Del-Monte Food’s Milk-Bone has named its first spokesdog in an online contest to celebrate the brand’s 100th anniversary.
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JCPenney Launches Virtual Runway Show
JCPenney is rolling out a virtual runway to showcase some of the latest spring styles from its top designers.
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Agencies
Staples Promotional Products CEO to Retire
Roger Henry, the CEO of Staples Promotional Products, is retiring after nearly three decades with the company.
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Agencies
New Veal Campaign Offers a Year of Groceries
A new online, retail and TV campaign designed to get consumers to cook more veal at will award one winner with free groceries for a year.
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News Brief
BROOKSTONE: CEO and President Louis Mancini will step down from his post on March 4. Mancini joined Brookstone in 2006 after working as CEO of Murray’s Discount Auto Stores, Inc.
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Agencies
Postscripts
DENNY’S: restaurants are giving members of its Real Breakfast Club an extra incentive to visit. Members this week received three coupons for free breakfast and lunch with the purchase of a meal.
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Wisteria Taps Belardi Ostroy for List Brokerage
Belardi Ostroy has been appointed to serve exclusive list broker for the Wisteria home d