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Chief Marketer Staff

  • Allman Brothers to Webcast Historic Concert Series

    The Allman Brothers, that iconic country rock band from the pre-cyberspace ‘60s, is pumping up the volume on its 40th anniversary concert series from New York City’s Beacon Theatre next month with a subscription Webcast that could become a template for other bands.

  • News Briefs

    CANON: renewed its sponsorship deal as official digital camera, copier, SLR camera and printer of the New York Yankees in a three-year pact.

  • Agencies

    Royal Mail Sale Battle Heats Up

    The battle over privatizing Royal Mail has heated up as various groups expressing strong support and opposition as the matter is set to go before Parliament.

  • Agencies

    Hartford Courant Layoffs Include Direct Mail Unit

    The Hartford Courant daily newspaper is eliminating about 100 jobs including an unspecified number in ValuMail, its direct mail subsidiary.

  • Agencies

    R.R. Donnelley Losses Widen

    R.R. Donnelley & Sons Co. posted a net loss of $686.9 million for the fourth quarter, compared to a net loss of $292.9 million in the prior year.

  • Court Halts Alleged Online Payday Lending Scheme

    A federal court has ordered a halt to certain practices by seven U.S.-based companies and an individual that allegedly operated as part of an international Internet payday lending operation, according to the Federal Trade Commission.

  • Cartoon Network Pushes National Recess Week

    The Cartoon Network is taking its third year of support for National Recess Week seriously with a range of activations, including a shot at a Guinness World Record in a game of four-square.

  • Predict Customer Behavior and Engage High Potential Customers

    A shift to customer-centric, as opposed to product-centric, analytics will do more than reorient ones business practices: It can also help organizations identify and engage their highest-value customers.

  • Take Belt-Tightening Up A Notch

    Retailers can make the best of tough times by understanding customers better. Precima

  • Listline e-Newsletter 2/25

    F1 Marketing Group Inc. has appointed Estee Marketing Marketing Group Inc. to manage its Speedgear customer file; blow-in and package insert programs, effective March 20.