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Aeropostale’s Income Rises, Will Launch Kids Line

Aeropostale Inc. generated $1.89 billion in net sales during its fiscal 2008, up 19% from $1.59 billion in fiscal 2007. Its net income rose slightly more slowly

R.H. Donnelley Takes Impairment-Based Loss, Engages Lazard

R.H. Donnelley took a $3.58 billion pre-tax loss on $2.62 billion in revenue during 2008, compared with $75.9 million in pre-tax income on $2.68 billion in revenue during 2007. More, with the Analyst’s Take, follow.

Agencies

Printer Transcontinental Takes Loss Amid Soft Market

Transcontinental Inc. generated $604.1 million in revenue during first-quarter 2009, up from the $596 million it realized in first-quarter 2008. But the company

Agencies

Meet the Broker: Gwen Coryell

Gwen Coryell is the director of list management at Kroll Direct Marketing. She keeps her hand in the brokerage side of the business, where she started nearly 25 years ago

Listline e-Newsletter 3/12

Named here are 212,428 individuals drawn from a variety of direct response vehicles who have responded to Spanish language offers in the past.

Agencies

Clorox Wipes Appear in Macy’s Windows

A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes.

Kraft’s Oreo Takes Super Reggie

Superstar athletes Eli and Payton Manning and Venus and Serena Williams have a long track record of winning trophies.

Online Communities Gain in Popularity

Online member communities have gained popularity, even outpacing e-mail.

Agencies

The Content Conundrum

Every few years those attempting to predict the latest interactive trend will come out and make a statement like “Content is king.” In Google’s case that statement might read “Context is king,” and for the fake blogs, it would be…