Chief Marketer Staff, Author at Chief Marketer

ASI Names Hain as VP Member Services and Support

The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position

Agencies

P&I Postscripts

BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones

Mobile

MetaResponse Launches Mobile Davison

MetaResponse Group is launching a mobile marketing division, MobileMailbox

Social Media For The Holy Days

The impending Easter and Passover holidays serve as quiet reminders that (perhaps especially in troubled economic times) a little faith isn

Independent Do-Not-Call Complaint Database Debuts

A new Web site, http://www.EveryCall.us, is collecting FCC do-not-call complaints. Details, along with The Skeptic’s Take, follow.

Positive Signs For E-Commerce In March: Coremetrics

Marketers who sell health and beauty items or jewelry online shouldn

Email

Click Rates Lowest Yet: Epsilon

Average click-through rates dropped 0.1% in the fourth quarter of 2008 from the third to 5.8%, the lowest ever recorded, according to a study released today by Epsilon

Email

Ouch! Best ALT Tag Ever

We all have bad days.

But one graphic artist for a co-op advertising firm apparently had a really bad day and it showed up in an ALT tag in one of his or her company mailings

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