Chief Marketer Staff, Author at Chief Marketer

Rebranding Sets America’s Cup on the Right Course

Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

Social

The Fight Against Fake Online Reviews Gets Real

Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in […]

Agencies

Study: Marketers Expect Proving ROI to Be Even More Important Next Year

Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

Agencies

What Twitter’s IPO Means for Marketers

Marketers should already be pondering how Twitter’s IPO will affect their efforts and positioning themselves to succeed.

Digital

Google Is Going to Hide All Keyword Data for Searches

Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.

Social

George Carlin, Social Media and Stuff: Social Media Survey Results

Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.

Agencies

Five Trends in Merchandise Incentives

The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.

Agencies

Get Rid of These 4 Terms From Your Marketing Vocabulary

Dan Stasiewski (Kuno Creative) The world of marketing is filled with buzzwords that tend to have little meaning and distract from more important things. “Marketing automation,” “keyword rank,” “link building” and “humanize” are four terms that marketers should drop from their vocabulary.

Agencies

5 Ways for Retailers to Improve Customer Retention

Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]

Mobile

The 4 Keys to Successful Mobile Marketing for Retailers

Steve Schuler (Yahoo Advertising) Advertisers need to respond to the increasing demand for more personalized mobile experiences. Online-to-offline mobile retail campaigns have to be localized, personalized and measured. These three elements must be blended together to create mobile campaigns consumers will love.