Chief Marketer Staff
-
Agencies
5 Ways for Retailers to Improve Customer Retention
Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]
-
Mobile
The 4 Keys to Successful Mobile Marketing for Retailers
Steve Schuler (Yahoo Advertising) Advertisers need to respond to the increasing demand for more personalized mobile experiences. Online-to-offline mobile retail campaigns have to be localized, personalized and measured. These three elements must be blended together to create mobile campaigns consumers will love.
-
Agencies
Data-Driven Marketing Step Two: Tear Down The Silos …
Here are four ways you can break down internal and external silos by priming both the communication and execution channels.
-
Agencies
First Lady Urges Marketing of Healthy Food to Kids
First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.
-
Why All Marketers Should Be Growth Hackers
Growth hacking is a cheaper and more effective way of getting your products visibility and customers.
-
Digital
Online Video: What You Need to Know
When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.
-
Social
5 Ways Emotions Impact Digital Marketing Success
A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.
-
Agencies
Personalization vs. Customization: How Marketers Can Deliver What Consumers Want
Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?
-
Marketing Via Wearable Technology
This rise in wearable technology is providing opportunities for capturing our customers’ attention are on the horizon.
-
Agencies
Fall Marketing Campaigns, With an Eye on Holiday Sales
It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.
