Chief Marketer Staff

• Cindy Marshall Joins Pace Communications

  Cindy Marshall has joined the Pace Communications as president of the E-Commerce division.

• Agencies

  Quebecor To Be Delisted From Toronto Exchange

  Quebecor World Inc. will be delisted from the Toronto Stock Exchange. The delisting will be effective at the end of the trading day on April 17.

• Food Delivery Marketer Home Bistro Suspends DM Operations

  Home Bistro, a company that sells gourmet prepared food through its catalog and the Internet, has suspended its operations. In late March, the company filed for Chapter 11 bankruptcy reorganization protection.

• Agencies

  PostCom Runs Numbers For Summer Postage Discount Program

  Never mind the woodchucks: How much mail would a mailer have to mail for proposed summer postage discounts to take effect?

• Listline e-Newsletter 4/15

  While standard mailers generally favor the theory behind the U.S. Postal
  Service

• Differentiate or Don’t Bother, Says E-Publishing Pioneer

  E-Centric contacted Larry Chase to ask him about what it was like to be the first publisher of an online-marketing-related e-mail newsletter, and to see what advice he had for online publishers today

• Digital

  Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive

  Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster

• Agencies

  Stupid Ad Watch: Best Contextual Link Ever

  Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example

• Old-Media Execs Launching Paid-Content Firm

  Three of the most well-known names in old media have teamed up to launch a company that aims to help newspapers and magazines charge subscription fees for online content

• Agencies

  Talbots Records Half-Billion Dollar Loss In 2008

  The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper’s Take, follows.