Chief Marketer Staff, Author at Chief Marketer

Walmart Spiffs Up Store Brands

At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

Mars Debuts NBA-Themed Chocolates

Mars Direct Inc., a division of Mars Snackfood US, has inked a new licensing deal with the National Basketball Association to create My Team M&M’S brand chocolates

News Briefs

CINNABON INC.: the cinnamon roll bakeries, and The Daisy Foundation, which is dedicated to funding research to help fight diseases of the immune system and recognizing the work of nurses

Spirit Incentives Names Charles Dow Business Manager For Direct Marketing

Spirit Incentives, Inc. has named Charles (Chuck) Dow to serve as business unit manager for direct marketing.

Digital

Search Firm LookSmart’s Loss Deepens In First Quarter

Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier

Digital

Search Firm LookSmart’s Loss Deepens In First Quarter

Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier…

New Epsilon Unit Integrates Abacus, Icom, Epsilon Data Services

Epsilon has launched Epsilon Targeting, a division that integrates three pre-existing consumer database operations. The new unit brings together Epsilon Data Services, a new mover data compiler; Abacus, a cooperative database for multichannel marketers; and Icom Information & Communications, which manages a database of direct response survey information culled from North American consumers.