Chief Marketer Staff

• Agencies

  Universal Solution

  In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based

• Agencies

  B-to-B Catalogers’ Market Leadership May Be Misleading

  For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock

• Agencies

  GOOD DEAL

  Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

• Agencies

  Campaign Targets Indulgent Dog Owners

  Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

• Agencies

  June 1, 1998