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Chief Marketer Staff

  • Aw, Rats-Socks and Underwear!

    I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

  • Get Off Your Duff – Take Responsibility

    Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

  • America’s Business

    For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

  • RadioShack Tunes in a Growth Frequency

    When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

  • Elvis Fans

    Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

  • Smart Bombing

    The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

  • Coldwater Creek

    Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

  • On the Move

    Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

  • GOOD DEAL

    Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

  • Campaign Targets Indulgent Dog Owners

    Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign