Chief Marketer Staff

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  EDUCATION: Mercy Offers DM Specialty

  Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

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  Hall of Fame

  Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

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  CATALOG CAPITAL

  Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

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  CRIME: Fatal Mail Order?

  Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

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  Magazine Circulation-Avant-Garde or Antediluvian

  The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

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  Back to the Drawing Board

  Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

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  America’s Business

  For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

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  Coldwater Creek

  Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

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  PROMOTIONS: Paint It Yellow and Call It Cheese

  We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

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  GO AHEAD They’re Listening

  If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is