Chief Marketer Staff

• Agencies

  Hall of Fame

  Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

• Agencies

  If Your Caddy Zigs, Does Your Jaguar Jag?

  A brutal question: When was the last time national advertising for automobiles caused you to take any positive action other than stifling a yawn? Or scratching

• Agencies

  Tobacco Ad Ban Proposed

  The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

• Agencies

  Aw, Rats-Socks and Underwear!

  I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

• Agencies

  CRIME: Fatal Mail Order?

  Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

• Agencies

  Back to the Drawing Board

  Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

• Agencies

  Get Off Your Duff – Take Responsibility

  Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

• Agencies

  America’s Business

  For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

• Agencies

  RadioShack Tunes in a Growth Frequency

  When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

• Agencies

  Smart Bombing

  The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted