Chief Marketer Staff

• In Knots

  Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

• Is There Life After Promotion?

  Victor Imbimbo. Rick Burton. Joel Cohen. Do these names ring a bell? They’re all former promotion executives who have “graduated” from the business and

• Agencies

  “Data Weenies Beat List Weenies”

  The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed

• Agencies

  McCann Drives Off With the Diamond

  The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)

• Agencies

  The Recognition Factor

  Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising

• People: Agency Moves

  Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud

• The Power of Pink

  ATLANTA Cartoon Network will launch its latest new show with a 180 m.p.h. promotion. To herald the coming of the network’s fourth original series, The

• New World Order at Frankel

  A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members

• Agencies

  We Knew Them When

  A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet “mega-brands” have reached household-name

• Singer finds Modern Bride

  NEW YORK In one of the more obvious matches, New Line Home Video’s The Wedding Singer will partner with Modern Bride for a sweepstakes that will give