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Chief Marketer Staff

  • Agencies

    The Ecstasy and the Agony

    In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not

  • Agencies

    LISTLINE

    Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.

  • The Next Big Thing

    One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time

  • Over There, It’s All Just Marketing

    Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn’t even

  • E-Mail’s Marketing Magic

    All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry

  • World PRO Awards of Excellence Winners Named

    CHICAGO – Buenos Aires-based Stopromotion received the Best Promotion in the World award at promo Magazine’s eighth annual World PRO Awards of Excellence

  • Agencies

    Enemies List

    As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

  • Sitings

    FASHION CAFE www.revlon.com Why is this site getting a B+? Two words: Cindy (ooga-chugga) Crawford. In all seriousness, Revlon has served the collective

  • Agencies

    Slowdown for DM Service Suppliers

    As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,

  • People: Marketing Services

    Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,