Chief Marketer Staff

• Jeep Rules, Mitsubishi Roils

  Promotion people snigger over the very notion of rules. The first rule of promotion, some say, is that “there are none.” In other words, rules are made

• Agencies

  Study Shows Direct-to-Consumer Ad Growth

  Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the

• Agencies

  Music Clubs

  BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”

• A Meaty Deal

  The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added

• Who’s News

  Einson Freeman’s Makeover Einson Freeman has moved to new headquarters, and is relaunching its brand with a new corporate identity. It’s still in Paramus,

• So Scary It Won’t Go Away

  Battling weak profits, PepsiCo, Purchase, NY, extended its annual Halloween House Party promo to run until the Super Bowl to help boost supermarket sales.

• A Memo on Passion and The Pursuit of Excellence

  To agencies everywhere: Best Promotion in the World. A prestigious entry on any company’s resume. Worth a few million $$ in new business, to be sure.

• Agencies

  B-to-B DM Stocks Eke Out Slight Increase

  Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have

• Agencies

  PerformanceData Appeals FTC Ruling

  PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

• Launch at the Speed of Sound

  Gillette didn’t want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor’s logo on supermarket parking spaces.That unusual