Author

Chief Marketer Staff

  • On the Net

    DVC Builds $12 million Interactive Unit There’s a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive

  • Out-of-the-Rectangle Thinking

    The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the

  • Agencies

    Customer Loyalty Is a Safe Bet

    At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

  • Agencies

    Give Israelis What They Want: Free Stuff

    Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

  • Agencies

    PerformanceData Appeals FTC Ruling

    PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

  • Agencies

    This One’s for Free, Kid

    Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

  • NON-ALCOHOLIC BEVERAGES

    On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a

  • Agencies

    Come Together, Right Now! Gro-cer-y.

    Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

  • Agencies

    We Swear, It Was Thissssss Big

    If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

  • AUTOMOTIVE

    Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely