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Chief Marketer Staff

  • Agencies

    No Time for Dithering

    Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While

  • Agencies

    Hall of Fame

    When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

  • Agencies

    RETAIL

    Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

  • Agencies

    Weebots

    Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and

  • A Memo on Passion and The Pursuit of Excellence

    To agencies everywhere: Best Promotion in the World. A prestigious entry on any company’s resume. Worth a few million $$ in new business, to be sure.

  • International

    Label Lovers MADRID – Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn’t refuse.Developed

  • Calling All Teens

    AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The

  • Agencies

    DM Transactions Up 25%

    The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last

  • Agencies

    Customer Loyalty Is a Safe Bet

    At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

  • A Book and a Diet Coke

    When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers