Chief Marketer Staff

• Who’s News

  MDC’s Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

• Agencies

  Schweppes and Lerner team with Broadway

  NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

• Agencies

  E! TV Hits Theaters

  LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

• Wrestling With Success

  An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of

• Agencies

  What’s Your Hang-Up?

  Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering

• Jeep Rules, Mitsubishi Roils

  Promotion people snigger over the very notion of rules. The first rule of promotion, some say, is that “there are none.” In other words, rules are made

• Agencies

  A Real American Cataloger

  Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures

• A Meaty Deal

  The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added

• It Could’ve Gotten Ugly

  British Airways, “The World’s Favourite Airline,” was about to offer a new service: the only daily nonstop flights between Denver and London. The client

• Agencies

  Circling the Wagons

  Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast