Chief Marketer Staff

• Agencies

  Customer Loyalty Is a Safe Bet

  At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

• International

  Label Lovers MADRID – Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn’t refuse.Developed

• Sitings

  GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s

• Agencies

  Our Version of the Boston Tea Party

  My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

• A Book and a Diet Coke

  When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers

• Agencies

  Credit Card Crisis

  If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

• Agencies

  A Real American Cataloger

  Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures

• Agencies

  Circling the Wagons

  Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

• Make That To Go

  Craig Rydin started with dessert first. Now he’s working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest

• Agencies

  Oxford Pulls the Plug

  Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson