Chief Marketer Staff

• M&M/MARS

  As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer’s Shock Zone

• Agencies

  Universal, Kmart To Go Steady Next Fall

  Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both

• Agencies

  Men Shop, But Women Buy Insurance Online

  Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

• Taking the Rapp in Texas

  Rapp Collins Worldwide, New York, beefed up the executive ranks in its Dallas office by hiring John Jastrem as ceo and promoting Steve Judge to president,

• Balancing Creatives’ Yin with the Prevailing Yang

  I once heard that you can tell the difference between a creative person and an account person by whom they marry. Account people marry within their own

• DEAL MAKERS

  Fox Family Worldwide announced a new deal, one hire, and one promotion. Fox signed a first-look production agreement with Ellen Levy-Sarnoff to produce

• Phantom No More

  The only thing missing from this marketing event was a tie-in to the trailer. It would have been an industry first, and it probably would have gone over

• Agencies

  Rugrats to the Rescue

  Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

• Saving Par

  If you have witnessed the human drama that begins with a badly hooked drive and ends with a bag of clubs sliding soundlessly into the depths of a golf

• Agencies

  Mokrynski Compiles New Division

  Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American